Established in 1956 by Late Deshraj Jain in Johari Bazaar, Jaipur, the Oswal Soap Group has become a name synonymous with purity, trust, and Indian values. What began as a small soap-making venture, guided by hard work and integrity, has evolved into one of Rajasthan’s most respected family-run FMCG enterprises.
The early years were marked by dedication and craftsmanship. Late Deshraj Jain’s handmade soaps, known for their quality and fragrance, quickly became a household favorite. Over these seven decades, the Oswal Soap Group has not only witnessed but actively shaped the evolution of India’s household and hygiene industry, growing stronger with every generation.
Carrying Forward a Family Vision
After the founder’s passing, his sons continued his vision by formally registering the business under the name Oswal Soap Group. With a spirit of innovation and deep respect for their father’s legacy, they expanded the enterprise while maintaining the same uncompromising standards of quality.
Today, Oswal Soap Group stands tall as a diversified FMCG brand offering more than 100 hygienic and household products. Every item produced under the Oswal name reflects the family’s philosophy — to deliver safe, affordable, and high-quality goods that improve daily life for Indian families.
Expanding Fragrance, Preserving Faith
While soaps and detergents remain at the heart of the company’s identity, the group has recently diversified into the pooja essentials segment, introducing Oswal Agarbatti and Dhoop Batti. This thoughtful expansion goes beyond business — it reflects a deeper cultural understanding of the Indian home, where cleanliness and spirituality coexist.
Just as Oswal soaps purify, the new range of agarbattis and dhoop battis purifies the air and uplifts the soul. The same commitment to quality, fragrance integrity, and hygiene that made Oswal soaps a success now defines its spiritual product line as well.
From the Kitchen to the Prayer Room: Serving Every Corner of Indian Life
The group’s evolution has been guided by one principle — to serve every essential need of an Indian household. Over the years, Oswal has expanded its manufacturing and product portfolio to include a comprehensive range of laundry, home care, personal care, and food products.
In the laundry and home cleaning category, Oswal continues to lead with products like Oswal Soap Bars, Washing Powder, Tub Soap, Dish Wash, Hand Wash, and Surface Cleaners — each crafted to deliver effective cleaning while being gentle on fabrics and safe for the skin.
In the food and grocery segment, the company offers a wide array of daily essentials, including Oswal Masale (whole and ground), Tea, Salt, Daal, Basmati Rice, Poha, Cooking Oils, and Packaged Water. Each item carries the same assurance of purity and hygiene that has defined Oswal’s reputation for decades.
In personal care, the group’s Oswal Bath Soaps continue to be cherished for their fragrance and freshness — a timeless connection to the brand’s origins. Together, these categories represent a holistic approach to household care — where every product is designed to bring cleanliness, nourishment, and comfort under one trusted brand.
Business with a Purpose
Beyond its products, Oswal Soap Group is known for its social commitment and ethical business practices. The company provides income opportunities to over 300 dealers across India, empowering small entrepreneurs and building sustainable livelihoods.
Its community outreach extends through the Sita Devi Deshraj Trust, which provides free food, shelter, and medical aid to the needy on a daily basis. The group also organizes medical camps across various cities, promoting accessible healthcare.
In addition, Oswal has become an integral part of Jaipur’s cultural fabric through its annual Diwali decorations and installations, which not only beautify the city but also attract tourists — promoting both local culture and the spirit of Rajasthan.
The Swadeshi Spirit
Remaining true to the ideals of Atmanirbhar Bharat, Oswal Soap Group has taken bold steps toward strengthening India’s self-reliant economy. The launch of the first Swadeshi Oswal Mart in Rajasthan and the second in India marks an important chapter in the group’s journey. These outlets showcase indigenous products and celebrate the vision of a “Made in India” future built on trust, purity, and local pride.
A Heritage of Trust, A Future of Growth
Today, the Oswal Soap Group stands as a proud example of how a family enterprise can grow while staying rooted in its founding values. From its origins in Johari Bazaar to its modern operations and nationwide reach, the group’s journey is one of legacy, loyalty, and leadership.
Whether it is the freshness of Oswal Bath Soap, the aroma of Oswal Masale, or the divine scent of Oswal Agarbatti, each product carries the same promise — purity you can trust, quality you can feel, and a legacy you can believe in.
For the Oswal Soap Group, the story is not just about products; it is about people, purpose, and the enduring belief that cleanliness and faith are both forms of devotion.
