In Indore, Rickshawpedia introduces a revolutionary video advertising idea inside the auto rickshaw. The need for digital solutions has increased globally as a result of worries about brand promotion and awareness raising. As a result, a variety of advertising options are succeeding in the digital market. The goal of Rickshawpedia, an auto rickshaw video advertising startup with offices in Indore, is to deconstruct other advertising gimmicks, which are more prevalent.
Launched in Indore, Rickshawpedia distinguishes itself by being self-funded by two business partners, placing the device inside the auto-rickshaw, raising customer knowledge of the brand, and starting to make money.
In Indore, Prabal Raverkar and Sumit Kaushal established the software development business known as Young Decade IT Software Solution. They assert that every time they speak with business owners, they learn that they all have the same issue: a lack of brand recognition that prevents them from growing their operations. After conducting study on the subject, they determine that the best alternative for starting the business in Indore is to use auto-rickshaws. But given that auto-rickshaw banners are not really beneficial, they want to start with something else.
Because they felt they could do much more to help these startups and new enterprises in Indore and the surrounding regions succeed, Prabal decided to move on to the notion of starting their own company, which they named Rickshawpedia.
Sumit saw a notable shortage of advertising and distributing their messaging for these businesses at a comparatively lower cost as there were no similar auto-rickshaw video advertisement startups in Indore.
Prabal started the video auto rickshaw advertisements website Rickshawpedia in April 2023. Prabal claims that “many businesses had no idea how to enhance their operations through auto-rickshaws.” Additionally, he found that owners of small fashion enterprises who wanted to grow their operations locally preferred to create their own distinctive identities over being constrained by any advertising agency. According to Prabal, one of Rickshawpedia’s main points is its ability to create customized videos for each new business. We meet with business owners to ascertain what kind of video would be effective for them because every company will need a different strategy, he continues.
Prabal and Sumit have always wanted to be a part of the startup experience so they can make additional significant contributions that help business owners grow their enterprises. Currently, the e-commerce, healthcare, and educational sectors are mainly targeted by Rickshawpedia.
The company has worked with more than 1000 auto-rickshaw drivers thus far. They provide services for a wide range of plans, including those for small, medium, and big organizations. Even though Indore has numerous advertising businesses, Rickshawpedia wants to stand out.
It is Prabal’s opinion that “We do not want to overburden them (customers) with high retainer fees and take the chance of partnering with them to grow their businesses.”
“We take this leap of faith,” Sumit continues, “as Rickshawpedia is prepared to invest in our journey.” He predicts that the company will increase by more than 100% in the upcoming years. The company has profited from the hastened relocation to Indore’s neighborhood districts. Despite the fact that Rickshawpedia was founded in Indore, the business has had success hiring and retaining top people.
Prabal claims that his associates are ecstatic about the opportunity to collaborate directly with company owners. It has fifty employees currently. Although it has consistently been profitable and has drawn attention from several outside investors, the self-funded auto-rickshaw video advertisements firm has not yet made the decision to get capital. The firm would want to access significant metropolises like Mumbai, Gurugram, and Delhi-NCR because these places have been sending it a lot of enquiries, according to Sumit when questioned about the startup’s long-term objectives. Customers value the fact that we are willing to take a chance with them, and Sumit continues that their message is being disseminated thanks to our customized approach.
