New Delhi: A South Indian film has set a new benchmark on OTT, recording the highest first-day watch time for a film on JioHotstar. Titled Bethlehem Kudumba Unit, the movie has attracted significant audience attention following its digital premiere, marking a major milestone for regional cinema on the streaming platform.
Starring Nivin Pauly and Mamitha Baiju, the blockbuster was released on JioHotstar on October 2, 2026, in five languages: Malayalam, Tamil, Telugu, Kannada and Hindi. The film had already received a strong response from audiences across languages during its theatrical run.
The film, reportedly made on a budget of ₹25 crore, collected ₹337 crore worldwide at the box office, according to the figures cited in the report.
JioHotstar Celebrates the Film’s Streaming Success
Krishnan Kutty, Head of Entertainment Business for the South Cluster at JioStar, said the response to Bethlehem Kudumba Unit demonstrates how compelling storytelling can connect with audiences across different languages and markets.
He noted that the film’s first-day performance on JioHotstar reflects the growing interest in South Indian stories among viewers across India. He also highlighted the response from audiences and brands, adding that quality regional content can create significant opportunities at scale.
Nivin Pauly Thanks Audiences for Their Support
Actor Nivin Pauly expressed happiness over the film’s record-breaking performance on the streaming platform.
He said that seeing a film connect with audiences is one of the most rewarding experiences for an actor. According to Pauly, the response to Bethlehem Kudumba Unit on JioHotstar has been overwhelming, particularly because the film has found acceptance beyond Malayalam-speaking audiences and connected with people across different languages, regions and cultures.
The actor thanked everyone who watched, embraced and appreciated the film, describing their support as deeply meaningful to the team.
More Than 30 Brand Partners Join the Film
The film’s success has also attracted advertisers, with more than 30 brand partners from different states associated with the release.
Satya Agencies joined as the co-powered-by partner, while Jos Alukkas and MyG came on board as special partners. The brand participation highlights advertisers’ interest in reaching audiences through regional entertainment with a multilingual presence.
Storyline and Cast of Bethlehem Kudumba Unit
Directed by Girish A.D., Bethlehem Kudumba Unit stars Nivin Pauly and Mamitha Baiju in the lead roles.
The romantic comedy-drama follows Justin, an unmarried young man whose life takes an unexpected turn when Ashley and her family move into his neighbourhood. The story explores the changes and relationships that develop following their arrival.
With its theatrical box-office performance and record-setting first-day watch time on JioHotstar, the film has emerged as a notable example of the growing reach of multilingual South Indian entertainment.
Bethlehem Kudumba Unit is currently streaming exclusively on JioHotstar in Malayalam, Tamil, Telugu, Kannada and Hindi.
