Integrating FMCG, Finance and Digital Distribution to Power Kirana India
NAMASTHE CONSUMERS PVT LTD has announced the pan-India launch of the NAMASTHE App, https://namasthe.co.in, a unified digital platform that brings together NAMASTHE Finance and a diverse portfolio of own FMCG, food, wellness, lifestyle and pet-care brands. The initiative aims to strengthen India’s kirana ecosystem while ensuring safe, trusted and affordable products reach households across the country.
The launch reflects NAMASTHE’s larger vision of building a technology-driven, inclusive distribution model that combines commerce, credit and community.
One App, One National Retail Ecosystem
The NAMASTHE App enables retailers across India to place orders seamlessly, access fast-moving products and receive timely fulfillment, regardless of location. Supported by multiple dark stores operating pan India, the platform allows retailers to order products from anywhere in the country with improved availability and faster dispatch.
To further strengthen last-mile efficiency, NAMASTHE is digitally integrating its existing channel partners—CSA, super stockists and distributors—into NAMASTHE Dark Stores, creating a faster and smarter fulfillment network aligned with modern retail needs.
“India’s kirana stores are the backbone of our retail economy. With the NAMASTHE App, we are giving them technology, supply strength and financial support under one platform,” said Sriikanth Prasannan, Founder & CEO, NAMASTHE CONSUMERS PVT LTD. https://www.linkedin.com/in/srikantprasannan/
Spreading Quittmozz: Toward a Safer India
At the core of NAMASTHE’s FMCG portfolio is Quittmozz Herbal Mosquito Repellent, developed with a strong public-health focus. The brand addresses the growing concern around mosquito-borne diseases such as dengue and malaria, while offering a safer alternative to harsh chemical repellents.
Quittmozz products are herbal, family-safe and pleasantly fragranced, making them suitable for daily use in Indian homes. Through its pan-India expansion, the company aims to contribute to safer homes and healthier communities.
“Quittmozz was created with a simple purpose—to protect families without compromising on safety. Taking it pan India is our step toward building a healthier nation,” Prasannan added.
A Diverse Portfolio Across Essential Categories
The pan-India launch introduces 45 SKUs across multiple categories, reflecting NAMASTHE’s strategy of addressing essential, lifestyle and wellness needs under one trusted umbrella:
- NAMASTHE Foods – authentic Indian spices and daily staples such as rice and atta, rooted in purity and traditional sourcing
- XTCYY Parfums – contemporary, long-lasting fragrances designed for affordable everyday luxury
- NAMASTHE Herbal+ – herbal wellness and personal care solutions inspired by nature
- Keracoco – coconut-based cosmetic and personal care products drawing from India’s rich coconut heritage
- NAMASTHE PAWVEDA – a natural pet-care range focused on holistic animal wellness
NAMASTHE Finance: Credit Without Complexity
A key pillar of the platform is NAMASTHE Finance, an embedded micro-finance solution designed specifically for kirana stores.
Retailers placing orders worth ₹10,000 or more can access loans up to ₹1 lakh, based on digital credit scoring. The process involves minimal documentation, quick approvals and very low interest rates, without the complexity typically associated with banks and NBFCs.
This enables kirana stores to stock better, improve cash flow and grow sustainably.
Strengthening Distribution Through Dark Stores
NAMASTHE’s distribution backbone is built on a nationwide dark store network, ensuring faster deliveries and better inventory control.
The integration of CSA, super stockists and distributors as NAMASTHE Dark Stores allows for quicker fulfillment, optimized logistics and nationwide scalability.
Hiring Across India to Reach Every Corner
To support this national rollout and ensure supply to every corner of India, NAMASTHE CONSUMERS PVT LTD is hiring candidates pan India across sales, operations, logistics and retail support roles. The initiative reinforces the company’s commitment to employment generation and grassroots economic development.
Building the Future of Indian FMCG
By combining own brands, embedded finance and a digital-first distribution model, NAMASTHE is redefining how FMCG reaches Bharat. The pan-India launch of the NAMASTHE App marks a decisive step toward empowering kirana stores, protecting families and building a safer, healthier and more self-reliant India.
NAMASTHE – Empowering Kiranas. Reaching Every Home. Building a Stronger Bharat.
