Premium brands have spent a decade watching their landscape creative get cropped on mobile. MeTubez is changing that at ₹100 CPM.
Walk into any Indian advertising agency and ask what they wish mobile platforms offered. The answer, consistently, is premium landscape 16:9 placements.
The industry has adapted around a structural compromise. Cinematic creative shot in landscape — brand films, movie trailers, sports campaigns, premium car ads, lifestyle content — gets cropped to vertical when it hits TikTok, Instagram Reels, or YouTube Shorts. The brand’s million-rupee production becomes a letterboxed box inside a vertical frame.
MeTubez has launched India’s first large-scale horizontal 16:9 mobile ad inventory.
“Premium brands have been losing creative integrity on mobile for a decade. We are offering them back the frame they shot for,” said Raj Shah, Chief Business Officer of MeTubez and Director of Swytch Web3 Technologies Pvt Ltd.
The pricing opens accessible: ₹100 CPM across skippable formats, with non-skippable premium placements at ₹120-180 CPM. For context, this positions MeTubez as a premium-but-approachable canvas — more sophisticated than long-tail inventory, more affordable than legacy TV or print at scale.
The strategic value for brands extends beyond price. MeTubez’s view counting is strict (10 seconds minimum on Meshorts, 30 seconds on Videos), self-views are excluded, and bot activity is auto-filtered. Advertisers pay for real engaged viewers, not vanity impressions.
The ad formats cover the full campaign stack: skippable in-stream for reach, non-skippable 15-second for brand recall, in-feed native between Meshorts for discovery, and mid-roll for Videos over three minutes. Full-funnel coverage, single-platform.
MeTubez’s Tier 2, 3, and 4 India audience focus also unlocks demographics that premium brands routinely struggle to reach at scale on existing platforms. For FMCG, auto, telco, and consumer durables brands targeting non-metro India, this is a direct line.
Advertisers and media agencies interested in India’s first horizontal 16:9 mobile ad inventory can reach the MeTubez partnerships team at info@twentiesentertainment.com. Rate cards, audience demographics, and campaign formats available on request.
